Currently under the overhaul spell, Sony Entertainment Television (Set) is pumping in close to Rs 30 million to market and promote its soon-to-launch big ticket show Iss Jungle se Mujhe Bachao.

The one-hour show, based on I’m A Celebrity… Get Me Out Of Here, will air on Sony from 13 July, replacing Entertainment Ke Liye Kuch Bhi Karega.

While the marketing of the show will remain high across Sony’s network channels, Iss Jungle… will also be promoted across other channels including Hindi news channels like Star News and Aaj Tak.

Targeted at male and female audiences in the 15-34-age-group, Iss Jungle se Mujhe Bachao will be telecast from Monday-Thursday at 10 pm and on Fridays at 9 pm.